編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-201-063 | Seagate Technology Buyout | Andrade, Gregor;Pulvino, Todd;Gilson, Stuart C. | Finance | 企業購併( NA ) |
2 | 9-500-068 | Coca-Cola''s New Vending Machine (A): Pricing to Capture Value, or Not? | King, Charles;Narayandas, Das | Marketing | Marketing Management and Case Study( BA346E ) |
3 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management and Case Study( BA346E ) |
4 | 9-504-094 | IKEA Invades America | Moon, Youngme | Marketing | Marketing Management and Case Study( BA346E ) |
5 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Marketing Management and Case Study( BA346E ) |
6 | HKU759 | Wang''s Fortune Tea from China: Competing for a New Arena of the Beverage Market (A) | Gao, Gerald Yong;Lu, Jiangyong;Fung, Hung Gay;Suen, Linda | Marketing | Marketing Management and Case Study( BA346E ) |
7 | 9-602-071 | eBay (A): The Customer Marketplace | Frei, Frances X.;Rodriguez-Farrar, Hanna | Service management | Marketing Management and Case Study( BA346E ) |
8 | 9-803-069 | Four Seasons Goes to Paris: | Hallowell, Roger;Knoop, Carin-Isabel;Bowen, David | Service management | Marketing Management and Case Study( BA346E ) |
9 | 201029 | Dell's Working Capital | | Other | 企業購併( NA ) |
10 | 5-201-107 | Dell's Working Capital | | Other | 企業購併( NA ) |
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